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“INTENTIONALLY ___________.”

We started from the bottom now we’re here.

The bottom being a pair of shoes from Los Angeles brand “INTENTIONALLY ___________.” and here being the perfectly paired outfit that came from their musings. After years of experience at footwear staples, Jeffrey Campbell and Solestruck, in 2014 designer Ty Mcbride launched “INTENTIONALLY ___________.” as his first solo branded project.The line’s signature mules and slides hit all the right styles notes but still keeping practicality and function in mind.

noons intentionally blank shoes


Designed and manufactured in Spain, Italy and China, the team from “Intentionally _______.” seeks to create hyper wearable footwear, which fits into a myriad of personal style spectrums, while delivering value and commanding just enough attention. It was always McBride’s intent to have his brand sit at a very interesting cross section; next to Jeffrey Campbell and Dolce Vita in some instances but having the sensibility and style to sit next to MM6, Rachel Comey and Maryam. In his own words:

“I want to be accessible, but still present with quality, a point of view and direction. I want to be a brand that people fall in love with. I want to be a discovery.”

With nods to the minimal, and touches of visual irony, the brand has garnered a cult following after several short years. When describing his muse, McBride says she’s “A strong 30-year-old who is spontaneous and wild. She might be a mom. She might be single. She might be 100% career focused. But at the core, she is all about the experience of life–about getting shit done.”

noons spring summer 2018 intentionally blank shoes

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